DLog
Thursday, October 23, 2008
The end of Encarta encyclopedia?
It looks like the reign of Encarta as the leader in consumer electronic encyclopedias is coming to an end. With the release of Microsoft Student, the amount of encyclopedic content added was slowing down, with an emphasize shifting towards homework tools. Starting around the same time in 2006, the amount of articles and media have fluctuated as well, sometimes going down and then gradually increasing as "improved features" for the next year. Coincidently, in July 2006 Microsoft contracted out the maintenance of Encarta to Websters Multimedia Inc, a subsidiary of UK-based Websters International Publishers. According to Webster's website, the majority of their editorial team have worked in house for Microsoft as either staff or contractors.
Having worked in the software industry and have gone through the slow and agonizing downsizing of a company due to changing markets, this does not look good for the continuing survival of Encarta as an leading-edge education product. Here are some thoughts on this conjecture.
1. The slowing down of adding innovative features and content shows the product is reaching maturity status, with no expected new growth and just a steady or even declining customer base.
2. The contracting of maintenance means the management does not see the product as fitting in their core-focus to maximizing return on investment, and it is time to phase it out. Reading between the lines from Websters statement that "the majority of their editorial team have worked in house for Microsoft as either staff or contractors", it sounds like the editorial team from Encarta was laid off but was luckily rehired by Websters. This follows a classic path of phasing out a product.
3. A disc-based encyclopedia no longer has the the killer-app factor as it had in the late 1990's, so value of an associated encyclopedia brand does not add much value to the company. Of the old competitors, such as Comptons, Grolier, World Book and Britannica, only Britannica survived in the consumer market. Of the new competitors such as Wikipedia, companies have only limited success in convincing consumers that convenient, edited, accurate and objective content is worth paying for.
4. The marketing of Encarta 2009 is greatly reduced. The 2009 edition of Encarta does not appear to be available at the retail level yet. Usually the next year edition of Encarta is available by August or September, by so far it appears to be available only as a direct purchase from Microsoft. Some product links on the Microsoft site still points to previous version of the product (from 2006 to 2008), no press release have been written, and viewing the current product information requires the installation of Silverlight. This all seems to point to a phase out.
As a fan of reference works, it is a little sad to see how Encarta is slowly ending.
Having bought and used Encarta over the last decade, I can look back with fond memories: browsing through what seems like an infinite list of articles; following the evolution of the user interface interface; feel the excitement with major additions of content such the sidebars, the Collier yearbooks, and the book summaries. Thank you Encarta for being part of my lifelong learning.
Having worked in the software industry and have gone through the slow and agonizing downsizing of a company due to changing markets, this does not look good for the continuing survival of Encarta as an leading-edge education product. Here are some thoughts on this conjecture.
1. The slowing down of adding innovative features and content shows the product is reaching maturity status, with no expected new growth and just a steady or even declining customer base.
2. The contracting of maintenance means the management does not see the product as fitting in their core-focus to maximizing return on investment, and it is time to phase it out. Reading between the lines from Websters statement that "the majority of their editorial team have worked in house for Microsoft as either staff or contractors", it sounds like the editorial team from Encarta was laid off but was luckily rehired by Websters. This follows a classic path of phasing out a product.
3. A disc-based encyclopedia no longer has the the killer-app factor as it had in the late 1990's, so value of an associated encyclopedia brand does not add much value to the company. Of the old competitors, such as Comptons, Grolier, World Book and Britannica, only Britannica survived in the consumer market. Of the new competitors such as Wikipedia, companies have only limited success in convincing consumers that convenient, edited, accurate and objective content is worth paying for.
4. The marketing of Encarta 2009 is greatly reduced. The 2009 edition of Encarta does not appear to be available at the retail level yet. Usually the next year edition of Encarta is available by August or September, by so far it appears to be available only as a direct purchase from Microsoft. Some product links on the Microsoft site still points to previous version of the product (from 2006 to 2008), no press release have been written, and viewing the current product information requires the installation of Silverlight. This all seems to point to a phase out.
As a fan of reference works, it is a little sad to see how Encarta is slowly ending.
Having bought and used Encarta over the last decade, I can look back with fond memories: browsing through what seems like an infinite list of articles; following the evolution of the user interface interface; feel the excitement with major additions of content such the sidebars, the Collier yearbooks, and the book summaries. Thank you Encarta for being part of my lifelong learning.
Labels: Encarta, encyclopedias, reference
¶ 6:17 AM
Saturday, August 09, 2008
Encarta: upgrade to get less?
Microsoft Encarta gives you less when you upgrade.
In using Student 2006 and Student 2009, less encyclopedic content is evident everywhere. The number of articles has been reduced by 6000. The number of media in articles were reduced. The video of the Return of Hong Kong was replaced by a picture, and the picture was listed under the video section. Excerpts from Chinese philosophical texts were removed. The number of virtual tours were reduced by half. The book summaries no longer have a list by title option. And the list can go on.
In the old days, when the storage capacity of the delivery media is a limiting factor (e.g. a CD holds 600M), some features are scaled back to make room for new features. An example was the removal of "collages" in Encarta. But in the modern era of high capacity DVDs, and when there is more than a gigabyte of space left on a DVD, it makes much less sense to reduce multimedia and article counts. In releases of Encarta from 2005 to 2008, there is always something that is reduced. Remaining space on the delivery medium certainly cannot be a factor.
| Year | # articles | # pictures | # sound clips | #animations |
|---|---|---|---|---|
| 2005 | 68,000 | 25,000 | 2,800 | 400 |
| 2006 | 68,000 | 25,000 | 2,500 | 300 |
| 2007 | 66,000 | 26,000 | 3,000 | 300 |
| 2008 | 60,000 | 25,000 | 3,800 | 800 (incl. activities) |
| 2009 | 62,000 | ? | ? | ? |
In using Student 2006 and Student 2009, less encyclopedic content is evident everywhere. The number of articles has been reduced by 6000. The number of media in articles were reduced. The video of the Return of Hong Kong was replaced by a picture, and the picture was listed under the video section. Excerpts from Chinese philosophical texts were removed. The number of virtual tours were reduced by half. The book summaries no longer have a list by title option. And the list can go on.
In the old days, when the storage capacity of the delivery media is a limiting factor (e.g. a CD holds 600M), some features are scaled back to make room for new features. An example was the removal of "collages" in Encarta. But in the modern era of high capacity DVDs, and when there is more than a gigabyte of space left on a DVD, it makes much less sense to reduce multimedia and article counts. In releases of Encarta from 2005 to 2008, there is always something that is reduced. Remaining space on the delivery medium certainly cannot be a factor.
Labels: Encarta, encyclopedias, reference
¶ 4:31 PM
Wednesday, June 25, 2008
Whither the reference books
A conversation about reference books overheard in Dave's mindscape.
Devon: Hey Dave, there are some new editions of science dictionaries available, namely Oxford Dictionary of Chemistry, and Biology. Are you going to get them?
Dave: With only 200-300 new entries in each one, I don't think that provides enough value to purchase a newer edition. I bought the current ones in 2006, and they're the 2003/2004 editions, so the contents are reasonably recent. This brings to mind the whole issue of printed reference works in the digital age -- are they still relevant?
Devon: I think that's the Achilles heel with any printed reference works -- not being up to date. You mentioned this issue in talking about buying printed science dictionaries before, that books still have the advantage of being portable, editor reviewed, and at times convenient.
Dave: Those advantages still hold true, although the quality of web information has improved too, and the updated aspects is a strong plus for internet information. This issue is exemplified by another recent quandary. I saw a used and good condition set of Encyclopedia Britannica in a thrift store. It was the 15th edition from 1976. $60 for the 20 volumes of Macropedia plus Propedia, and $40 for the set of 10 volumes of Micropedia.
Devon: At less than $5 per volume, that seems like a great buy, considering a new set costs $1300. That's about 1/13 the price!
Dave: That's right, yet the key drawback that stopped me from buying that impressive shelf anchor piece is that it is more than thirty years old. Furthermore, I could get the Britannica 2008 software for less than half that price. While the historic, biographical and fundamental information is still accurate, science and recent world developments in the last quarter century will be missing.
Devon: I can see why the printed encyclopedia market is in decline. If there was no digital alternative, the thrift store buy would be excellent. But the low-cost software and free internet sources available, spending $1000 or even $100 for a outdated dead-tree version doesn't seem to make sense anymore.
Dave: There were other encyclopedias at the thrift store too, such as World Book, Colliers, and New Book of Knowledge. And also CD encyclopedias such as Grolier's, Compton's, and Encarta from the before 1999. So in a sense all non-internet encyclopedias also face the same problem.
Devon: Hey Dave, there are some new editions of science dictionaries available, namely Oxford Dictionary of Chemistry, and Biology. Are you going to get them?
Dave: With only 200-300 new entries in each one, I don't think that provides enough value to purchase a newer edition. I bought the current ones in 2006, and they're the 2003/2004 editions, so the contents are reasonably recent. This brings to mind the whole issue of printed reference works in the digital age -- are they still relevant?
Devon: I think that's the Achilles heel with any printed reference works -- not being up to date. You mentioned this issue in talking about buying printed science dictionaries before, that books still have the advantage of being portable, editor reviewed, and at times convenient.
Dave: Those advantages still hold true, although the quality of web information has improved too, and the updated aspects is a strong plus for internet information. This issue is exemplified by another recent quandary. I saw a used and good condition set of Encyclopedia Britannica in a thrift store. It was the 15th edition from 1976. $60 for the 20 volumes of Macropedia plus Propedia, and $40 for the set of 10 volumes of Micropedia.
Devon: At less than $5 per volume, that seems like a great buy, considering a new set costs $1300. That's about 1/13 the price!
Dave: That's right, yet the key drawback that stopped me from buying that impressive shelf anchor piece is that it is more than thirty years old. Furthermore, I could get the Britannica 2008 software for less than half that price. While the historic, biographical and fundamental information is still accurate, science and recent world developments in the last quarter century will be missing.
Devon: I can see why the printed encyclopedia market is in decline. If there was no digital alternative, the thrift store buy would be excellent. But the low-cost software and free internet sources available, spending $1000 or even $100 for a outdated dead-tree version doesn't seem to make sense anymore.
Dave: There were other encyclopedias at the thrift store too, such as World Book, Colliers, and New Book of Knowledge. And also CD encyclopedias such as Grolier's, Compton's, and Encarta from the before 1999. So in a sense all non-internet encyclopedias also face the same problem.
Labels: Britannica, dictionary, encyclopedias, reference, science
¶ 11:49 PM
